Part III Balanced Scorecard
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Resource: Exhibit 7-1 in Ch. 7 of Strategic Management
Develop the strategic objectives for your business in the format of a balanced scorecard. The strategic objectives are measures of attaining your vision and mission. As you develop them consider the vision, mission, and values for your business and the outcomes of your SWOTT analysis. Consider the following four quadrants of the balanced scorecard when developing your strategic objectives:
· Shareholder Value or Financial Perspective, includes strategic objectives in areas such as:
Market share
Revenues and costs
Profitability
Competitive position
· Customer Value Perspective, includes strategic objectives in areas such as:
Customer retention or turnover
Customer satisfaction
Customer value
· Process or Internal Operations Perspective, includes strategic objectives in areas such as:
Measure of process performance
Productivity or productivity improvement
Operations metrics
· Learning and Growth (Employee) Perspective, includes strategic objectives in areas such as:
Employee satisfaction
Employee turnover or retention
Level of organizational capability
Nature of organizational culture or climate
Technological innovation
Develop at least three strategic objectives for each of the following four balanced
scorecard areas identified above (Financial, Customer, Process, Learning and Growth).
Your objectives should be selected, in part, based on an evaluation of a number of potential alternatives
to the issues and/or opportunities identified in the SWOTT Analysis paper and table you completed in
Week Three. Base your solutions on a ranking of alternative solutions that includes an identification of
potential risks and mitigation plans,
and a stakeholder analysis that includes mitigation and contingency strategies.
You should
also incorporate the ethical implications of your solutions into your selection.
· For each strategic objective, develop a metric and target using a balanced scorecard format.
(For example, a strategic objective in the shareholder or Financial Perspective is to increase market share.
A metric to actually measure this strategic objective of market share increase is, "The percentage of increase in market share." The target is the specific number to be achieved in a particular time period. The target for the metric of "Increase market share" could be "Increase
market share by 2% for each of the next 3 years" of an increase of 2% per year for 3 years.)
Write a 700- to 1,050-word summary that explains your critical thinking on how you derived your objectives from your vision, mission, values, and SWOTT analysis.
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